Our story
"At Lunovieno you'll find gifts for life's most meaningful moments." — Säde & Linda
Lunovieno was born from a wish to create something that matters.
There are two of us, Säde and Linda – two women united by a wish to create something truly meaningful. The idea started with families and the earliest years of life, but it's grown into something wider: we want to be part of every important moment and turning point in life.
The idea for Lunovieno was born in January 2025, when we came across a children's products webshop that happened to be for sale. It sparked something – a feeling that this could become the foundation for something genuinely good. We soon decided to buy the shop together and give it a new direction and a new name: Lunovieno.
Along the way, we've grown, and our direction has become clearer. We're a premium brand that wants to be present for life's important moments – births, milestones and memories.
Our first own product, Luno Bear, captures exactly what we're working toward: handmade, genuinely personal gifts that simply can't be found anywhere else. Not made the same way, and not with the same care.
Our values
Meaningful moments
We believe life's most important moments deserve to be remembered. Our products are designed exactly for those moments.
Craftsmanship & personalisation
Our products are made by hand, with care and heart. Personalisation is our way of making each product genuinely personal.
Premium quality
Beauty and quality aren't extras for us – they're the starting point. We want to create products so beautiful and carefully made that they last for years to come.
Säde & Linda
Säde
Co-founderSäde means 'ray of light' in Finnish, and true to her name, she is warm and positive, valuing gentleness, openness and a good sense of humour in life and in people. In her free time she competes in padel and loves spicy food – her classic favourite is rice cakes with hummus, jalapeño and sriracha! Säde has worked as an entrepreneur in digital marketing for many years. At Lunovieno, she's mainly responsible for the website and product development.
Linda
Co-founderLinda is a joyful adventurer who loves travelling to new and exotic places – with a goal of visiting every country and continent in the world. She draws inspiration from nature, movement and presence. As an entrepreneur, Linda has run a SUP board rental business and a beach club, and now runs her own photo and video production company. At Lunovieno, she's mainly responsible for social media content and partnerships.
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